Started in 2006, ‘Essence of Serenity’ is based in East Devon and today the range of products includes; bathroom essentials such as shampoos, conditioners, body washes and moisturisers, while for aftercare there are face, hand and foot creams. The concept of the Essence of Serenity ethos came about due to the limited choice in the market of products that only contain natural ingredients. There are a vast number of products marketed as ‘herbal’, ‘natural’, ‘botanical’ or ‘aromatherapy’, yet they still contain a variety of synthetic and petrochemical based ingredients.
The aim of Essence of Serenity is to provide people with a choice when it comes to their own bodies and not be misled by marketing strategies and synthetic aromas. The packaging of some of the more natural products on the market today can be very bland and unappealing, while this is a range that people won’t feel the need to hide away in a cupboard and one that they would be confident to give as a gift.